How to smash all of your interviews & pitches
(a 4 min read for a lifetime of results)
We interview a lot of people (like, 20-30 candidates a month), but trust us, even after all those conversations, the excitement never fades when we meet someone who truly fits the role.
As a community of freelancers, we know what it is like to bounce from interview to interview - never too sure about how it went and then waiting on that confirmation email that seems to never come.
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We have all been there - hence, we want to help! We want to equip you with the tools and confidence you need to ace your interviews & sales pitches in order to land your next gig.
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We asked our interview team to unpack the secrets of good vs bad and how you can make sure you are smashing your delivery. Here is a list of their practical "dos and don'ts":
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Definitely do:
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1. Research
Knowledge is power! Dig into the company, its social media presence, and current projects. Impress them with your insights & preparation.
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2. Practice Makes Perfect
Rehearse your answers to common interview questions (think about challenges you've faced and how you overcame them). Always have a success story relevant to their business in your back pocket. You can even do mock interviews with a friend or record yourself.
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3. Be Yourself
Let your authentic personality shine through. They want to know the real you, the one with those killer-honed skills.
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4. Smile Naturally - maybe even laugh
Feeling nervous? A natural smile can help! If you can make the interviewer laugh naturally, it can break the ice and build rapport.​
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5. Ask Smart Questions
Show genuine interest by asking insightful questions that showcase your curiosity and understanding. Failing to ask questions can be a "red-flag" (more about that later).
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6. Follow Up
Send a thank-you email within 24 hours reiterating your interest and enthusiasm - covering off any additional points or after thoughts.
Bonus points for mentioning something specific you discussed during the interview.
Definitely don'ts:
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1. Show Up Late
Punctuality is key! Factor in potential delays, get on the meeting link early to avoid unnecessary stress and to test your settings.
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2. Commit Fashion Faux Pas
While you should be comfortable, make sure your attire aligns with the company culture. First impressions matter! Yes, video where possible.
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3. Bad-Mouth Past Employers
Keep it positive and professional, even if your last job was not exactly a walk in the park.
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4. Check your Phone
Put your phone away and focus on the conversation. Show them you are fully engaged and present.
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5. Monopolise the Conversation
Remember, it is an interview, not a monologue. Let the interviewer ask questions and listen attentively to their responses. Stay on topic and avoid rambling when you run out of things to say.
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6. Be Afraid to Ask for Clarification
If something is unclear, do not be afraid to ask for clarification. It's better to ask than to misunderstand something important.
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7. Neglect your Online Presence
Before the interview, do a quick audit of your social media profiles. Make sure they are professional and reflect your best self. Remember, potential employers might be peeking!
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Bonuses - if you really want it:​
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1. Show your Creativity
If the interview format allows, showcase your creative thinking with a portfolio of social media campaigns you've worked on or ideas you have developed.
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2. Network on Social Media
Connect with the company and interviewers on social media beforehand. This shows initiative and allows you to learn more about their culture and interests.
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3. Follow up Creatively
After the interview, send a thank-you note that stands out. Consider a personalised video message or a creative graphic highlighting your key skills and enthusiasm.
Remember, the Digital Marketing landscape is dynamic, so stay updated on trends and tools. This demonstrates your commitment to continuous learning and growth.
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Finally, relax, be yourself, and have fun! The best interviews are two-way conversations where you can learn more about the opportunity and the company can get to know you.
Still hungry for more learnings? Continue through to an article about how to avoid problematic employers, businesses and partners.
